Business case studies of change meaning

A business strategy is a deliberate plan that helps a business to achieve a long-term vision and mission by drafting a business model to execute that business strategy. At this stage, it is important to clarify a few critical aspects. Put succinctly, business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders.

Strategy refers to the choice of business model through which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by virtue of the business model that it employs. Yet strategy and vision matter in business. Usually, it takes years and, at times, also decades for a strategy to become viable.

As the business world started to change dramatically, again, by the early s, also the concept of strategy changed with it.

How to Write a Business Case Study

In the previous era, the strategy was primarily made of locking in the supply chain to guarantee a strong distribution toward the marketplace. And yet, the web, enabled new companies to form with a bottom-up approach. In short, product development cycles shortened, and frameworks like the leanagileand continuous innovation became integrated into a world where software took over.

Where most of the processes before the digital age, were physical in nature. As the web took off, most of the processes became digital. In short, the software would become the core enhancer of hardware. But it was the development ecosystem and the applications that enhanced the capabilities of the device. Thus, from a product standpoint, hardware has been enhanced more and more with the software side.

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At the same time, the way companies developed products in the first place changed. Therefore, wherein the previous era, companies spent billions of budgets to release to markets, products, with a little customer feedback. In the digital era, the customer feedbacks became built into the product development loop.

business case studies of change meaning

That lead to frameworks, with faster and faster product releases, which also changed the way we do marketing. And the era of customer-centrism and customer obsession developed:. This whole change flipped the strategy world upside down. And from elaborate business planswe moved to business modelingas an experimental tool, that enabled entrepreneurs to gather feedback continuously.

In a customer-centered business world, business models have become effective thinking tools, to represent a business and a business strategy on a single page, which helped the whole execution process.

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And from the supply chainwe moved to customer value chains. The business strategy formed in the digital era, therefore, developed its own customer-centered view of the world, and the business theory world followed. The mindset shift flipped from distribution and optimization on the supply side. To optimization on the demand side, or how to build products that people want, in the first place.

This is the new mantra. In this new context, we can understand the strategy developed by several players and how business modeling has become the most important strategy tool. Business strategy is more of an art than a science.

In short, a business strategy starts with a series of assumptions about how the business world looks like in a certain period of time and for a certain target of people. For instance, back in the late s when the web took over, new startups came up with the idea of revolutionizing many services. While those ideas seemed to make sense, they turned out to be completely off, and many of those startups failed in what would be recognized as a dot-com bubble. For instance, some startups tried to bring on-demand streaming on the web which today we call Netflix.

Free Business Case Study Samples for Business Majors

Those ideas proved to be too early. Thus, if we were to use the scientific method, once those assumptions would have proved wrong in the real world, we would have discarded them.While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. A case study is a piece of content, published by a company, that outlines their success or effectiveness in dealing with a client.

Virtually every successful online company uses case studies, and Express Writers is no different! Case studies are more than just a piece of self-congratulating marketing material this is an incorrect assumption that many people hold about these unique content typesthough.

business case studies of change meaning

The top four are as follows:. Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution. Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company. Direct quotes, statistics, and more are standard, and these things are fantastic for helping would-be clients to see the value in a company.

By providing real-life examples of your product at work, paired with glowing customer reviews, they can help new customers feel more confident in your company and take the leap to convert. For an example, check out this case study excerpt from our own clientele based case study :. This guide will help you get started. When it comes time to write a case study, you might have multiple cases to choose from. The first part of being successful, though, is narrowing these things down.

To determine which of your various cases would be the best fit for a study, look at them and evaluate whether or not they contain the following elements:. Now comes the tough part — the writing! Depending on your brand and the content of the case study, you can write it in either the first or third person. Either approach will work, and most case studies use a mixture of both.

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The title is a critical component of the case study. To make it as attention-grabbing as possible, include percentages and strong action verbs. Here are some good examples from real-life case studies:.

Remember: titles perform better when they are as accurate as possible. Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated. The more you can avoid corporate jargon in your case studies, the better.

business case studies of change meaning

In addition to making them more natural and approachable, this will also allow non-customers to approach your case study without being intimidated away by overly complicated case study language.

A case study is not the place to leave out critical data. Instead, write from the beginning to the end and keep it as accurate and chronological as possible.

This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively. Since a case study is designed, at least in part, for press distribution, it should be outfitted with your contact information and details. This will allow other companies, customers, and more to contact you regarding the case study, and will help to make the information within it more accessible to other people.

This will provide enough information for interested parties to contact you and can help boost the ROI of your case study down the road. Simple things, like using text boxes to pull out key facts, statistics, and quotes, and inputting related graphics and charts can make all of the difference in your case study and should be used liberally to enhance its value and interest.

We can help — our lead designer is familiar with how to take copy and create custom, beautiful designs in Adobe to match! Check out our case study service here. This may mean publishing the case study on your blog, reaching out to relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company.

First, as a blog post:. In addition to making your case studies more efficient, this will also help you create the best possible case study and not drive yourself into the ground as you do it.A business case document is a formal, written argument intended to convince a decision-maker to approve some kind of action. A well-crafted business case explores all feasible approaches to a given problem and enables business owners to select the option that best serves the organization.

This guide explains the format and content of a business case document and the processes involved in its creation. Before you start writing your business case. The executive summary. The problem statement. Analysis of the situation. Solution options. Project description. Cost-benefit analysis. Before you present your business case. Creating a business case document is actually the last of several stages that must be completed before you present it.

Throughout these stages, it may become apparent that the project is not currently feasible. Because business case development can be time-consuming, it's important to make that evaluation as early in the process as possible. Essentially, you have to determine the business case for developing your business case. The first stage of preparation involves a thorough analysis of the situation that led to the initiative for the project.

Once the problem is thoroughly understood and articulated, it's essential to determine the requirements for creating the business case and a rough estimate of the requirements for the project. These requirements might include time and human resources required and deadlines for return on investment ROI or for completion of the business case, project or project phases. Next, you should identify all the sources of data that will be required to support the business case.

These sources may include financial sources from within the company, case studies from similar projectshistorical data, industry analysis and forecasts, demographic studies and so on. After you've collected that information, you should take the preliminary plans for the business case to one or more people who will have input into the decision.

Business Strategy: Examples, Case Studies, And Tools

Ask them for their ideas related to the project, their opinions about the project's worth and feasibility, and -- assuming their opinions are positive -- their support. Based on all the inputs available, you should have an idea of how likely it is that the project will be approved. Use that determination to decide whether or not to go ahead and write the document.

The executive summary is a high-level view of the business case document. It explains, in a condensed form and plain language, the problem that the proposed project is intended to solve, the major considerations, the resources required to complete the project, the desired outcomethe predicted return on investment and a projection of when that ROI should be achieved.JavaScript seems to be disabled in your browser.

For the best experience on our site, be sure to turn on Javascript in your browser. A business case captures the reasoning for initiating a project or task and helps convince a decision maker to take action. A well-structured, formal document, the business case tells the story of an initiative from beginning what problem or situation triggered the initiative to end what benefit, value or return is expected.

Business cases are typically written at the project or initiative level as a way to secure funding and commitment. The business case is a powerful vehicle for presenting the rationale and approach for change management because it helps address some of the most common objections or challenges to change management.

In a webinar on the business case for change management, attendees commented on the most commonly faced challenges or objections to change management. Below are the top responses:. Using a business case for change management directly addresses these common challenges and objections. Let's start with the definition of a change management business case.

A business case captures the reasoning for initiating a project or task to convince a decision maker to take action.

How to write a business case

To build a business case for change management, you'll need to answer four key questions:. A business case proposes a specific project or task. A business case presents the reasoning and rationale for initiating the project or task. For the change management business case, the reasoning is that the ultimate benefit realization, value creation and achievement of results and outcomes for the specific project or initiative are directly tied to managing the people side of change.

The audiences of a business case are the decision makers who can ultimately take action in terms of funding and support. For the change management business case, your likely audiences are senior leaders, project leaders and project managers. A business case often is used to secure a level of commitment and funding for the project or task. The actions you need are:. While the business case is a common tool when relating to projects and initiatives, few change management practitioners have taken the step of translating the rationale and approach for change management into a formal business case.

The business case tells the complete story of the proposed project or task. In Prosci's approach to a business case, there are eight sections:. Give a succinct and concise presentation of vital information. This section summarizes your story. The proposal is to apply change management on the project so that intended project results and outcomes are achieved. Directly connect the results, outcomes, value and benefit realization of the initiative to the people side of change.

The situational assessment and problem statement do not directly mention change management, but instead shows dependencies. Present the high-level description, scope, and objectives for the project or task. In this case, the task is applying change management. By concretely defining the task of applying change management, you give the reader confidence that you will effectively address the situation presented.

Summarize your solution of applying change management and present milestones, work streams and measurements for change management.As Uber entered unique regional markets around the world, it adapted its business model to comply with regulations and compete locally. As the transportation landscape evolves, how can Uber adapt its business model to stay competitive?

Read the Transcript. Welcome to the new world of remote work, where employees struggle to learn the rules, managers are unsure how to help them, and organizations get a glimpse into the future. Open for comment; Comment s posted. A case study by William Kerr explores Walmart's plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation.

In The Three-Box Solution, Vijay Govindarajan adapts an ancient Hindu philosophy to balance a company's often competing realities of past, present, and future. The more we can plan for opportunity, the better the possibility of creating a successful future. James Heskett's readers add their opinions. What do YOU think? James Heskett's readers are conflicted as they respond to Zappos.

Open for comment; 38 Comment s posted. Open for comment; 26 Comment s posted. Open for comment; 7 Comment s posted.

Harvard Business School students make an annual trek to businesses in the Japanese area wrecked by the earthquake and tsunami. Their objectives: learn all they can about human resilience and share their own management knowledge. Closed for comment; 0 Comment s posted. Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence.

When Stefan Thomke teaches students how to manage innovation and creativity, he turns to an unexpected source: Magician Jason Randal. Open for comment; 12 Comment s posted. In the fast-paced modern economy, businesses can no longer rely on just one organizational design, argues John Kotter in a new book, Accelerate: Building Strategic Agility for a Faster-Moving World.

Why we need two "operating systems. Closed for comment; 6 Comment s posted. Management and leadership are not the same thing.

Change \u0026 Change Management: Case Studies

But which is more important to a growing, innovative organization? Open for comment; 0 Comment s posted. Every once in a while, an old technology rises from the ashes and finds new life. Ryan Raffaelli explains how the Swiss watch industry saved itself by reinventing its identity. LEGO toys have captivated children and their parents for 80 years. But managing the enterprise has not always been fun and games. Professor Stefan H. Thomke explains the lessons behind a new case on the company.

Closed for comment; 14 Comment s posted. The proposed marriage between American Airlines and US Airways would create the nation's largest airline. In her new Harvard Business School course, Creative High-Impact Ventures: Entrepreneurs Who Changed the World, professor Mukti Khaire looks at ways managers can team with creative talent in six "culture industries": publishing, fashion, art-design, film, music, and food.

Closed for comment; 13 Comment s posted. For almost three decades, Sir Alex Ferguson has developed the Manchester United soccer club into one of the most recognized sports brands in the world. Professor Anita Elberse discusses the keys to Sir Alex's long-time success. Closed for comment; 23 Comment s posted. Pisano and Willy C.Thank you.

Your payment is being processed and a confirmation has been emailed to you. The Business Case. What is the business case? The business case captures the reasoning for initiating a project or task. It is the information needed for authorisation of the project.

What is the purpose of the business case? The purpose of the business case is to document the justification for the undertaking of a project usually based on the estimated cost of development and implementation against the risks and the anticipated business benefits and savings to be gained. The total business change must be considered, which may be much wider than just the project development costs. The concept of the business case may exist under other names, e.

Irrespective of the name the purpose is to present justification for project start up and initiation. Why use business case analysis? Business case development is a step that companies often use for project selection. It analyses how fulfilling the business case for the project will implement the corporate strategy and sustain the competitive advantage of the company. The business case can further be developed with the addition of more details.

Business Case Composition Most organisations will have a standard approach to a composing a business case. The business case is also the key document of the project portfolio management process and, as such, is the document used by the organisations project investment committee. However, the primary owner of the business case is the project sponsor. The sponsor is responsible for ensuring the continued viability of the project and that the benefits defined in the business case are realised after project completion.

Contact Us Contact our business support teams to find out how we can help optimise your project and people performance. Make an enquiry. Registration No. Site by Imajica Brand Evolution.Case studies are narratives that tell the story of an actual business with a real problem or strategy. Many business schools use real case studies as a teaching tool in the classroom.

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If you attend a graduate business program, such as an MBA programyou could look at hundreds, or even of thousands of cases, throughout your academic career. You may even be asked to write a case study or a case study analysis.

Looking at case study samples is a good way to familiarize yourself with cases so you can be comfortable working with them. Some business schools and organizations sell case studies online for a fee.

Harvard Business Review sells millions of case studies each year. But buying every business case study you want to look at isn't always practical, so here are some of the places online where you can find free case study samples.

The case studies on these sites are specifically geared toward business majors. It features lots of valuable learning and teaching tools for management educators and students.

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One of the more useful things that you will find here is a collection of case studies that are designed to spark discussion about topics like leadership, business ethics, operations management, entrepreneurship, strategy, sustainability, and related topics. The Case Centre sells case studies but they are also committed to providing free case studies to promote the case study method as an educational tool. After registering for a free account on the site, you can browse their large selection of free case study samples from business schools and organizations around the globe.

Some of the cases are recent on timely topics, while others date back 10 years or more. Most of their case studies focus on entrepreneurship and small business. However, they do have case studies on a wide range of topics, including accounting, finance, marketing, e-business, strategy, human resources, and related topics. Schroeder Inc. The Schroeder Inc. Share Flipboard Email.

Karen Schweitzer. Business Education Expert. Karen Schweitzer is a business school admissions consultant, curriculum developer, and education writer. She has been advising MBA applicants since Updated September 18,

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